A Staged Home Attracts Potential Buyers

Nearly half of sellers’ agents (48%) report that staging a home decreased its time on the market, according to a new report by the National Association of Realtors. For both buyers’ and sellers’ agents, one if five said home staging creased the purchase price between one and five percent compared to unstated homes on the market.

“As days on the market has lengthened for home sellers, it is not a surprise to see the return of home staging as a tool to attract potential buyers,” said Jessica Lantz, NAR deputy chief economist.  “Buyers want to easily envision themselves within a new home and home staging is a way to showcase the property in the best light.” Four out of five buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room was found to be the most important followed by the primary bedroom and the kitchen.